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Creative Director at UX & CX agency Each&Other. I spend my days helping an expert, multidisciplinary team come up with simple and effective solutions to complex digital design problems. Specialising in digital, user interface and visual design, my superpower is helping brands shine online by expressing their voice, personality and value clearly across digital. I have over 10 years industry experience and love helping design teams communicate clarity and understanding in their work. Happiest when collaborating to design effective, useful and enjoyable digital experiences for brands that want to push the boundaries of digital communication. I’m also really into design communities, mentorship, inclusive leadership and internet culture. I run Glug Dublin, one of 40+ chapters in a global community of creativity and tech-themed events, support the Institute of Designers in Ireland by helping to coordinate various community initiatives as chair of the ‘connection’ council and I mentor designers via ADPList.org and as part of the UX Design Institute‘s Visual Design course. I’m profiled as part of WhyDesign, an initiative that promotes design as a career for young women, have been featured in publications such as The New York Times, i-D and Dazed Magazine and was named in the Inspiring Women Leaders 2020 list by Diversein.com.